TikTok has become one of the biggest platforms for creators to share videos, gain followers, and turn their influence into income. But if you’re just starting out, you might be wondering: how much does TikTok pay per view? The answer depends on which program you qualify for, the type of audience you reach, and how engaging your content is. Let’s break it down.
TikTok doesn’t pay for every single view in the way YouTube might. Instead, payments come through the Creator Rewards Program, a system launched in 2023 to replace the older Creator Fund.
It’s important to note that these numbers are averages. The actual amount depends on several factors, such as:
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Before TikTok introduced the Rewards Program, creators were paid through the Creator Fund, which had much lower payouts.
At that time, the rate was around $0.02 to $0.04 per 1,000 views. Even a viral video with 1 million views only brought in $20 to $40, which many creators felt was unfair compared to the effort required to produce engaging content.
The launch of the Rewards Program marked a significant shift, giving creators a far more realistic income opportunity.
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If we answer the question directly: TikTok currently pays roughly $0.0004 to $0.001 per view.
That may sound small, but when scaled up, it adds up quickly. For example:
This is a massive improvement compared to the payouts under the old Creator Fund.
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Not every user is eligible to r arning right away. To qualify for the Creator Rewards Program, you must:
So, how much does TikTok pay per view in 2025? On average, between $0.0004 and $0.001 per view, which translates to $400–$1,000 per million views.
While the numbers may seem modest at first glance, consistent growth and multiple viral videos can turn TikTok into a significant income stream. With the right strategy, creators can not only gain exposure but also build a sustainable revenue source from their content.